Illustrate the Differences Between a Reactive Market Orientation and a Proactive

question 40

Essay

Illustrate the differences between a reactive market orientation and a proactive marketing orientation.Give an example of a company that uses a proactive marketing orientation

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Definitions:

Sickness Treatment

The medical management and care given to a patient for the purpose of curing or alleviating symptoms of diseases or disorders.

Cultural Knowledge

Obtaining knowledge of other cultures; gaining sensitivity to, respect for, and appreciation of differences.

Comparative Understanding

The ability to understand or evaluate something by comparing it with other similar things.

Factors That Influence

Various elements or conditions that affect outcomes or decisions in a specific context.