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According to information provided in the chapter,McDonald's has been involved in a variety of corporate social initiatives.Give an example of how McDonald's might initiate cause-related marketing,and define what cause-related marketing is.
Stakeholders
Individuals or groups with an interest or stake in the outcome of a project, policy, or decision, including shareholders, employees, customers, and suppliers.
Poor Quality Products
Goods that fail to meet quality standards or satisfy customer expectations.
Production and Marketing
Production and marketing jointly refer to the processes of creating products or services and then promoting and selling them to customers.
External Benchmarking
The process of comparing a company's performance metrics to those of industry peers or competitors outside the organization to identify best practices.
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