An Environmental Threat Is a Challenge Posed by an Unfavorable

question 136

True/False

An environmental threat is a challenge posed by an unfavorable trend or development that would lead,in the absence of defensive marketing action,to lower sales or profit.

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Definitions:

Motivation Process

The motivation process involves the psychological mechanisms and forces that drive an individual to act or perform towards achieving certain goals.

Unsatisfied Needs

Conditions or desires that have not been fulfilled, which can motivate behavior in an effort to satisfy them.

Maslow's Hierarchy

A theory in psychology proposed by Abraham Maslow, suggesting that people are motivated by five basic categories of needs: physiological, safety, love/belonging, esteem, and self-actualization.

Self-Actualization Needs

The highest level in Maslow's hierarchy of needs, representing the pursuit of realizing one's potential and seeking personal growth and peak experiences.