Marketing Managers Tend to Us Internal Records Systems to Supply

question 111

Multiple Choice

Marketing managers tend to us internal records systems to supply ________ data,whereas marketing intelligence system are used to supply happenings data.

• A) demand
• B) logistical
• C) psychographic
• D) results
• E) primary

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Definitions:

Data Collection

The process of gathering and measuring information on targeted variables in an established systematic fashion, enabling one to answer relevant questions and evaluate outcomes.

Gender Insensitivity

A disregard or lack of awareness towards the different identities, roles, and needs of various genders.

Mankind

Refers to the human species, Homo sapiens, collectively.

Man-Made

Refers to something made, constructed, or manufactured by humans, rather than occurring naturally.