________ Consists of People,equipment,and Procedures to Gather,sort,analyze,evaluate,and Distribute Needed,timely,and Accurate

question 82

Multiple Choice

________ consists of people,equipment,and procedures to gather,sort,analyze,evaluate,and distribute needed,timely,and accurate information to marketing decision makers.

• A) A marketing information system
• B) A marketing research system
• C) A marketing intelligence system
• D) A promotional campaign
• E) A marketing database

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Definitions:

FAB Sequences

A sales technique that highlights Features, Advantages, and Benefits of a product to persuade potential customers.

Proof Statements

Sentences or arguments used to validate or support a claim, typically during a debate or a sales pitch to demonstrate benefits or value.

Business Conversation

A dialogue between professionals regarding topics pertinent to their industry, operations, or collaborations.

Sales Presentation Mix

The combination of techniques, tools, and approaches used during a sales presentation to effectively communicate the value proposition to potential customers.