You Have Been Asked to Develop a Customer-Performance Scorecard for Your

question 42

Essay

You have been asked to develop a customer-performance scorecard for your company's toy division.List three measures you might include.

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Definitions:

Retailers

Businesses that sell goods directly to consumers, acting as the final link in the supply chain.

Customer Awareness

The degree to which potential customers recognize or are familiar with a product, brand or company.

Promotional Activities

Marketing efforts designed to inform, persuade, or remind consumers about a company’s products or services.

Advertising

The occupation or act of generating advertising content for business products or services.