Total Quality Is the Key to Value Creation and Customer

question 32

Multiple Choice

Total quality is the key to value creation and customer satisfaction.A marketing manager has several roles to play in a quality-centered company,including ________.

• A) participating in cross-functional team building
• B) correctly identifying customers' needs and requirements
• C) ensuring costs are adequately controlled during order fulfillment
• D) setting expectations both internally and externally
• E) working closely with the sales team to create a dynamic sales message

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Definitions:

Informal Norm

Unwritten and unofficial rules and behaviors that are understood and followed by members of a society without formal instruction.

Formal Sanctions

Official and authorized penalties or rewards imposed by a governing body or institution to enforce rules or laws.

Mores

Social norms that are widely observed and have great moral significance, guiding the moral and ethical behavior within a society.

Core Values

Fundamental beliefs or guiding principles that dictate behavior and action for an individual or organization.