The Final Step of Customer Value Analysis Is to ________

question 31

Multiple Choice

The final step of customer value analysis is to ________.

• A) identify the major attributes and benefits that customers value
• B) assess the company's and competitors' performances on the different customer values against their rated importance
• C) examine how customers in a specific segment rate the company's performance against a specific major competitor on an individual attribute or benefit basis
• D) monitor customer values over time
• E) assess the quantitative importance of the different attributes and benefits

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Definitions:

Minority Groups

Communities or populations that differ in race, religion, or national origin from the dominant group and are often subject to differential treatment.

United States Census

A decennial count required by the U.S. Constitution that records the number of people living in the United States, as well as demographic information, used for political representation and federal funding allocation.

Face-to-face Interview

A method of collecting data or conducting an inquiry where an interviewer and respondent engage in a direct conversation in person.

Self-administered Questionnaire

A method of data collection where respondents complete the questionnaire on their own without the direct involvement of a researcher or interviewer.