All of the Following Would Be Among the Peppers and Rogers's

question 84

Multiple Choice

All of the following would be among the Peppers and Rogers's four-step framework for one-to-one marketing that can be adapted to CRM marketing EXCEPT ________.

• A) customizing products, services, and messages to each customer
• B) interacting with individual customers to learn their needs
• C) always offering the lowest price
• D) differentiating customers in terms of their needs and value to the company
• E) identifying your prospects and customers

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Definitions:

Adjunctive

Supplementary or additional to something rather than being an essential part; often used in the context of treatments or activities that support a primary objective.

Conjunctive

Serving to connect or combine items logically, typically used in reference to words or phrases.

Paralinguistics

involves the non-verbal elements of communication such as tone of voice, loudness, and pitch, which contribute to the conveyance of meaning and emotion.

Occulesics

A subcategory of nonverbal communication focusing on the study of eye behavior, including eye contact, movements, and gaze.