Harrah's Has Used Effective ________ to Almost Double Its Share

question 85

Multiple Choice

Harrah's has used effective ________ to almost double its share of customers' gaming budgets by targeting offers to specific customer segments.

• A) customer relationship management
• B) customer lifetime value
• C) customer profitability analysis
• D) customer satisfaction analysis
• E) customer-value delivery

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Definitions:

Shares Issue

The process by which a company distributes new shares of stock to investors or the public for the first time.

Surviving Corporation

A corporation that remains intact and retains its identity after a merger or acquisition, absorbing one or more other companies.

Absorbs

The process by which something takes in or assimilates a substance, energy, or information.

Secretary of State

An official in the state government responsible for a wide array of duties, often including the overseeing of elections, maintaining state records, and acting as a keeper of the state seal.