When Companies Provide Rewards to Customers Who Buy Frequently and in Substantial

question 133

Multiple Choice

When companies provide rewards to customers who buy frequently and in substantial amounts,this is referred to as ________.

• A) benefit programs
• B) frequency programs
• C) satisfaction programs
• D) loyalty programs
• E) quality programs

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Definitions:

Government Market

A market segment where the main customer is any government entity, purchasing products or services for public service.

Organizational Buyer

An organization that purchases goods or services for its own use or for further production, including companies, governments, and institutions, not individual consumers.

Janitorial Services

Services provided to maintain cleanliness and upkeep of buildings and facilities.

Business-to-Business Marketing

Marketing efforts directed from one company to another, rather than to individual consumers.