Southwest Airlines Offers a Rapid Rewards Program,an Example of a ________

question 27

Multiple Choice

Southwest Airlines offers a Rapid Rewards program,an example of a ________ that allows customers to count flights they have taken toward free future flights.

• A) value proposition
• B) value delivery system
• C) club membership program
• D) one-to-one marketing program
• E) customer churn

---

Definitions:

Intrinsic Motivation

Is the motivation to do work because it is interesting, engaging, or possibly challenging rather than because someone is rewarding us to do the work.

Self-Determination

The process by which a person controls their own life.

Fear of Punishment

A deterrent emotion where individuals are apprehensive about the consequences of certain actions.

Expectancy Theory

A motivational theory that suggests an individual's behavior is determined by their expected outcomes or rewards.