The Skillful Use of Database Marketing and ________ Has Made

question 28

Multiple Choice

The skillful use of database marketing and ________ has made catalog house Fingerhut one of the nation's largest direct-mail marketers.

• A) everyday low prices
• B) expanded home delivery options
• C) relationship building
• D) competitor's mistakes
• E) retailer alliances

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Definitions:

Inflation

The rhythm at which the universal cost metrics for goods and services advance, trimming down purchasing reach.

Annual Interest Rate

The percentage increase in money that borrowers pay lenders over a year, based on the original amount of the loan.

U.S. Income Tax System

The progressive tax system in the United States where taxes are based on income levels and include deductions and credits, resulting in varying rates.

Indexed for Inflation

A mechanism to adjust income payments or prices by taking into account the rate of inflation to preserve purchasing power.