Savvy Companies Are Capturing Information Every Time a Customer Comes

question 104

Multiple Choice

Savvy companies are capturing information every time a customer comes into contact with any of its departments.As a marketing manager all of the following would be available customer touch points for your consideration EXCEPT ________.

• A) a customer purchase
• B) an online query
• C) a mail-in rebate card
• D) an ad run on a national television network
• E) a customer-requested service call

---

Definitions:

Direct Material

Raw materials used in the manufacturing process that are directly attributed to the finished product.

Production Cost

The total expenses incurred in the process of producing goods or services, including materials, labor, and overhead costs.

Organization's Objectives

The specific goals set by a business or organization to guide its operations and strategic direction.

Developing

The act of growing, enhancing, or improving something, often applied in contexts such as software development, business strategies, or personal skills.