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What is a reference group Describe three different types of reference groups that can have an impact on a consumer's purchasing behavior.
Aluminum
A silver-white, lightweight metal used extensively in products including containers, transportation, and building materials.
Power Transmission Lines
Infrastructure that carries high voltage electricity from power plants to substations near populated areas.
Homogeneous Oligopoly
A market structure where a few firms offer products or services that are similar and interchangeable.
Herfindahl Index
A benchmark for evaluating the magnitude of firms against the backdrop of the industry, indicating competitive pressures.
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