It's Often Easier to Reattract Ex-Customers (Because the Company Knows

question 17

True/False

It's often easier to reattract ex-customers (because the company knows their names and histories)than to find new ones.

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Definitions:

Long-Term Memory

A type of memory in psychology that allows individuals to store, retain, and recall information over periods of time ranging from hours to decades.

Short-Term Memory

The part of memory that temporarily holds a small amount of information for a brief period, typically up to 30 seconds.

Predisposition

A tendency, inclination, or bias that affects someone's attitude or behavior towards something.

Perceived Risk

The potential that a chosen action or activity (such as a purchase) will lead to a loss or an undesirable outcome for the consumer.