What Is a Customer Touch Point

question 62

Essay

What is a customer touch point

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Definitions:

Short-Range Decisions

Choices or judgments made with immediate or near-term outcomes in mind, often without regard to long-term implications.

Long-Range Decisions

Choices or judgments that are made considering the future impact and outcomes over an extended period.

Practical Constraints

Limitations or restrictions arising from real-world circumstances, which can affect how tasks are performed or decisions are made.

Planning Fallacy

The cognitive bias that leads people to underestimate the amount of time needed to complete a task, despite knowing that similar tasks have taken longer in the past.