Marketers of Mountain Dew Created the Multicity Dew Action Sports

question 11

Multiple Choice

Marketers of Mountain Dew created the multicity Dew Action Sports Tour where athletes compete in skateboarding,MBX,and freestyle motocross events to establish a meaningful ________ with its 12-24-year-old target market.

• A) brand element
• B) brand contact
• C) internal brand
• D) brand salience
• E) brand asset

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Definitions:

Power

The ability or capacity to influence the behavior of others or the course of events, often through the possession of authority, strength, or resources.

Social Problems

Issues within a society that are widely recognized as being detrimental to the welfare of society members and are in need of remedy, such as inequality, poverty, and crime.

Macrosociological

Pertaining to large-scale social processes and structures, as opposed to individual or small group dynamics.

Microsociological

Relating to the detailed study of what people say, do, and think in the course of their everyday lives, often involving the analysis of the interactions between individuals.