Explain the Concept of Selective Retention and Its Association with Marketing

question 10

Essay

Explain the concept of selective retention and its association with marketing.

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Definitions:

Structural Adaptation

The process by which organizations or entities change their internal framework to better respond to external pressures, demands, or opportunities.

Shared Values

The fundamental beliefs and principles that guide the behavior of individuals within an organization or community.

Observable Culture

The aspects of an organization's culture that can be seen or noticed through behaviors, rituals, and symbols.

Implicit Culture

The unspoken, assumed values and norms that influence behavior and expectations within a group or organization, not formally documented.