________ Can Work to the Advantage of Marketers with Strong

question 13

Multiple Choice

________ can work to the advantage of marketers with strong brands when consumers make neutral or ambiguous brand information more positive.

• A) Selective attention
• B) Selective distortion
• C) Selective retention
• D) Selective choice
• E) Selective embellishment

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Definitions:

Kinesthesis

The sense that detects bodily position, weight, or movement of the muscles, tendons, and joints.

Equilibrium

A state of balance or stability within a system, or the body's sense of spatial orientation and balance.

Vilayanur Ramachandran

A neuroscientist known for his work in the fields of behavioral neurology and visual psychophysics, exploring phenomena such as phantom limbs.

Phantom Pain

A sensation of pain or discomfort in a limb or body part that has been amputated or is otherwise missing.