Marketers Use All of the Following Techniques to Convert a Low-Involvement

question 72

Multiple Choice

Marketers use all of the following techniques to convert a low-involvement product into one of high involvement EXCEPT ________.

• A) linking the product to some involving personal situation
• B) linking the product to some involving issue
• C) designing advertising to trigger strong emotions related to personal values or ego defense
• D) adding an important feature
• E) raising the price

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Definitions:

Diagnosed

Pertains to the process whereby a healthcare provider determines the specific disease or ailment affecting a patient, typically after a series of tests and assessments.

United States

A country located in North America, comprising 50 states, a federal district, five major territories, and various possessions.

People

Refers to human beings, considered collectively or individually, as part of a community or the human species.

Adults

Individuals who have reached the age where they are considered mature and responsible, typically 18 or older in most societies.