When a Consumer Makes the Final Decision on Which Brand

question 8

Multiple Choice

When a consumer makes the final decision on which brand to buy,he or she selects a brand from the ________ set.

• A) total
• B) awareness
• C) consideration
• D) choice
• E) belief

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Definitions:

High-Technology Goods

Products that incorporate advanced scientific research and new technological innovations, often characterized by high research and development costs.

GDP

Gross Domestic Product, the total market value of all final goods and services produced within a country in a given period of time.

DVCs

Digital Video Cameras; devices used to capture video in a digital format.

Economic Growth

An increase in a country's productive capacity, as measured by changes in its Gross Domestic Product (GDP) over time.