Marketers Must Decide at Which Level to Anchor the Brand's

question 146

Multiple Choice

Marketers must decide at which level to anchor the brand's points-of-differences.At the lowest level are ________.For example,Dove soap can talk about the fact that it is one-quarter cleansing cream.

• A) brand values
• B) brand attributes
• C) brand benefits
• D) brand specifications
• E) brand partitions