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What Four Strategies Can Marketers of Low-Involvement Products Employ in an Effort

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What four strategies can marketers of low-involvement products employ in an effort to convert their products into ones of higher involvement


Definitions:

MRI

Magnetic Resonance Imaging, a medical imaging technique used to visualize internal structures of the body in detail.

Localization Of Function

Specialization of particular brain areas for particular functions.

Specialization

The process of focusing on a specific area of study or work, developing expertise in a particular subject or skill.

Plasticity

The brain’s ability to change and adapt in response to experience, through neurogenesis, or by reorganizing or growing new neural connections.

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