A ________ Can Be Defined as Any Information-Bearing Experience a Customer

question 50

Multiple Choice

A ________ can be defined as any information-bearing experience a customer or prospect has with the brand,the product category,or the market that relates to the marketer's product or service.

• A) brand value
• B) brand element
• C) brand trait
• D) brand character
• E) brand contact

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Definitions:

Sounds

Waves that move through air or any other medium and become perceptible when they make contact with the ear of a person or animal.

Symbolic

Using symbols or symbolism to depict or stand for something else, particularly abstract concepts.

Generative

Pertaining to the capacity of something, such as a grammar or a cognitive process, to produce or create a potentially infinite number of entities or elements, like sentences or ideas.

Phonetic

Relating to the sounds of speech and their production, transmission, and reception.