In Order to Successfully Develop Customer Reference Stories,firms Should ________

question 24

Multiple Choice

In order to successfully develop customer reference stories,firms should ________.

• A) state the customer's needs in compelling terms
• B) use very few direct customer quotes
• C) avoid referencing the barriers to satisfying customer needs
• D) describe the company's solution in terms of products and services
• E) focus on qualitative results

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Definitions:

Competitive Bargaining

Competitive bargaining is a negotiation strategy where parties vie for the most advantageous position, often viewing the situation as a zero-sum game where one's gain is another's loss.

Neutral Third Party

An impartial entity or individual with no stake in the outcome, involved to mediate, arbitrate, or provide an unbiased perspective in a conflict or negotiation.

Legally Binding

Describes an agreement or contract that is enforceable by law, meaning parties can be legally compelled to honor their commitments.

Integrative Bargaining

A negotiation strategy where parties collaborate to find a 'win-win' solution that satisfies the interests of both parties.