Brand Names Are Not the Only Important Brand Element

question 71

Multiple Choice

Brand names are not the only important brand element.Often,________,the more important it is that brand elements capture the brand's intangible characteristics.

• A) the less concrete brand benefits are
• B) the more concrete brand benefits are
• C) the more varied brand perceptions are
• D) the less varied brand perceptions are
• E) the more sophisticated brand benefits are

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Definitions:

Co-branding

A marketing partnership between two or more companies where their products or services are combined and marketed under joint branding.

Brand Licensing

The agreement that allows one company to use another's brand name, trademark, or intellectual property for a fee, expanding brand presence and generating revenue.

Product Life Cycle (PLC)

A concept that describes the stages a product goes through from its introduction to the market through its growth, maturity, and eventual decline.

Product Differentiation

A marketing strategy that involves distinguishing a product or service from others in the market to make it more attractive to a particular target market.