Webster and Wind Define Organizational Buying as the Decision-Making Process

question 57

True/False

Webster and Wind define organizational buying as the decision-making process by which formal organizations establish the need for purchased products and services and identify, evaluate, and choose among alternative brands and suppliers.

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Definitions:

Particular Needs

Specific requirements or necessities that individuals or groups have, which can vary greatly depending on personal circumstances, preferences, or conditions.

Belongingness Needs

are a person's inherent need to feel connected, valued, and a part of a group or social circle, reflecting a fundamental human motivation.

ERG Theory

ERG Theory is a motivation theory developed by Clayton Alderfer that categorizes human needs into three types: Existence, Relatedness, and Growth, suggesting that these needs can influence workplace behavior.

Basic Psychological Needs

Fundamental human motivations that include the need for competence, autonomy, and relatedness, which are essential for psychological development and well-being.