Examlex
Given that the power of a brand resides in the minds of consumers and how it changes their response to marketing,there are two basic approaches to measuring brand equity.Briefly,describe each of these approaches.
Budgeted Cost
This refers to the predicted costs of goods, services, projects, or operations that are planned for a future period.
Merchandise Purchases Budget
An estimate detailing the amount of goods a company plans to purchase over a certain period to meet its sales and inventory needs.
Selling Expenses Budget
A financial plan estimating the costs associated with promoting, selling, and distributing a product or service for a future period.
Sales Budget
An estimate of the sales revenue a company aims to achieve in a certain period, often used for planning and performance evaluation purposes.
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