In Segmenting Its Markets,an Aluminum Company First Looked at Which

question 25

Multiple Choice

In segmenting its markets,an aluminum company first looked at which end-use market to serve: automobile,residential,or beverage containers.This is an example of ________.

• A) macrosegmentation
• B) microsegmentation
• C) strategic segmentation
• D) goal-based segmentation
• E) short-term segmentation

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Definitions:

Uniform Probability Distribution

A type of probability distribution where all outcomes are equally likely to occur.

Random Variable

A variable whose possible values are numerical outcomes of a random phenomenon or experiment.

Equal Length

A term often used in data visualization or statistical analysis to describe intervals, bars, or bins that all have the same size or duration.

Normal Probability Distribution

A continuous probability distribution that is symmetric about the mean, showing that data near the mean are more frequent in occurrence.