A Good Pricing Strategy to Use in the Introduction Stage

question 44

True/False

A good pricing strategy to use in the introduction stage of the product life cycle is to charge cost-plus.

---

Definitions:

Arbitration

A type of alternative dispute resolution in which disputes are submitted for resolution to private nonofficial persons selected in a manner provided by law or the agreement of the parties.

Binding Contract

An agreement between two or more parties that is legally enforceable in court.

Specific Performance

A legal remedy requiring a party to execute a contract according to the precise terms agreed upon, rather than paying damages for failing to do so.

Unique Goods

Items that are rare, one of a kind, or have distinctive qualities making them of special interest.