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If a Marketing Manager Segments the Market into Culture-Oriented,sports-Oriented,or Outdoor-Oriented

question 35

Multiple Choice

If a marketing manager segments the market into culture-oriented,sports-oriented,or outdoor-oriented groups,he or she is segmenting on the basis of ________.


Definitions:

Standard

An established measure or model that is used for comparison in evaluating the quality, performance, or compliance of various entities.

Externality

Action by either a producer or a consumer which affects other producers or consumers, but is not accounted for in the market price.

Weed Control

The process or methods used to prevent or reduce unwanted plant (weed) growth that competes with desired plants in agricultural or horticultural operations.

Private Decision

Choices made by individuals or businesses that primarily affect themselves and are guided by personal preferences or interests.

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