During Which Step of the Segmentation Process Would the Marketer

question 89

Multiple Choice

During which step of the segmentation process would the marketer group customers into segments based on similar needs and benefits sought by the customer in solving a particular consumption problem?

• A) Step 2 - segment identification
• B) Step 3 - segment attractiveness
• C) Step 6 - segment "acid test"
• D) Step 1 - needs-based segmentation
• E) Step 7 - marketing-mix strategy

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Definitions:

Native Americans

Indigenous peoples of the United States, including those who were living in the land that is now the U.S. before European colonization.

Interracial Marriages

Marriages between individuals of different racial backgrounds.

English Settlers

Refers to the early colonists from England who established communities in what is now the United States during the 17th and 18th centuries.

Economic Conditions

Describes the state of an economy at a given time, including aspects such as unemployment, inflation rates, gross domestic product, and overall economic growth or recession.