Customer Cloning Is the Practice of Identifying the Key Characteristics

question 158

True/False

Customer cloning is the practice of identifying the key characteristics of a market segment and then identifying multiple geographic areas where the majority of the population possesses those characteristics.

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Definitions:

Ethical Dilemma

A situation where an individual faces a difficult decision involving a moral conflict, requiring a choice between two or more equally undesirable alternatives.

Strategic Marketing Planning Process

A more comprehensive approach to planning marketing activities, which involves long-term visions and strategies to achieve competitive advantage and meet organizational goals.

GMO Label

A label on food products indicating that the item contains genetically modified organism ingredients, aimed at informing consumers about the genetic engineering status of their food.

Stakeholders

Individuals or groups with an interest or concern in a business or project, including investors, employees, customers, and suppliers.