According to the VALS Segmentation System, the Strivers Are at Bottom

question 57

True/False

According to the VALS segmentation system, the Strivers are at bottom of the typology with the lowest resources and lowest with respect to innovation.

---

Definitions:

Communication

The act of transferring information from one place, person or group to another through the use of mutually understood signs, symbols, or language.

Psychological Size

Psychological size describes the perceived influence or impact of an individual's personality or presence on others.

Perceived Importance

The level of significance or value that an individual assigns to a topic, object, or idea, based on personal judgment or perspective.

Democratic

Pertaining to a form or style of leadership based on equality, shared power, group decision making, and the greatest good for the greatest number.