If a Marketer Is Seeking to Segment a Business Market,which

question 135

Multiple Choice

If a marketer is seeking to segment a business market,which of the following variables is generally felt to be the most important

• A) Personal characteristics
• B) Demographic variables
• C) Situational factors
• D) Operating variables
• E) Purchasing approaches

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Definitions:

Credit

An accounting entry that increases liabilities or equity or decreases an asset or expense.

Purchase Invoice

A purchase invoice is a document issued by a seller to a buyer that outlines the sale transaction, including the types of products or services sold, quantities, prices, and payment terms.

Refund Liability

A liability recorded on the balance sheet for expected refunds to customers for returned or unsatisfactory products or services.