There Are Several Major Segmentation Variables That Might Be Used

question 86

Essay

There are several major segmentation variables that might be used by a marketer to address a consumer market. If the marketer were to use social class, psychographic lifestyle, and readiness stage to segment its market, identify possible segmentation subcategories under each of the three.

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Definitions:

Customer Support

A service provided by a company to assist its customers in making cost-effective and correct use of a product, including assistance in planning, installation, training, troubleshooting, maintenance, upgrading, and disposal of a product.

Downstream Costs

Expenses that occur after the production process, such as distribution, marketing, and customer service costs.

Distribution

The process of making a product or service available for use or consumption by a consumer or business user.

Merchandising Organisations

Businesses that purchase finished goods for resale, making profits through buying and selling activities without manufacturing.