Marketing to Generation Y Is a Challenge Because of Their

question 67

Essay

Marketing to Generation Y is a challenge because of their size and characteristics.Because they are often turned off by overt branding practices and a "hard sell," marketers have tried many different approaches to reach and persuade Gen Y.List and briefly discuss four of those methods for reaching this group.

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Definitions:

In-House

Activities or operations conducted within an organization by its own staff rather than being outsourced.

Risks And Limitations

Concerns regarding potential negative outcomes and constraints that limit the effectiveness of a plan or project.

Percentage

A mathematical concept that represents a fraction of 100, commonly used to compare and quantify proportions.

Organizational Commitment

Refers to the psychological attachment and loyalty employees feel towards their company, influencing their willingness to remain and engage in productive work.