A Firm That Serves Small Market Segments Not Being Served

question 135

Multiple Choice

A firm that serves small market segments not being served by bigger firms is known as a ________.

• A) market challenger
• B) market leader
• C) market follower
• D) market nicher
• E) market entrant

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Definitions:

Latent Content

In psychoanalysis, the hidden psychological meaning of a dream, as opposed to the manifest content, which is the dream's storyline.

Manifest Content

In psychoanalytic theory, it refers to the surface level and obvious parts of a dream that the dreamer remembers upon waking.

Resistance

In psychology, the process of opposing or struggling against impulses, desires, or external demands.

Freudian Slip

An unintentional error deemed to reveal subconscious feelings or thoughts, often occurring in speech or action.