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Anderson and Narus Have Urged Marketers to Present Flexible Market

question 20

Multiple Choice

Anderson and Narus have urged marketers to present flexible market offerings to all members of a segment.A flexible market offering consists of two parts.Which part contains the product and service elements that all segment members value


Definitions:

Quasi-contract

A legal concept where a court enforces an agreement between parties even though there is no actual contract between them, to prevent one party from being unjustly enriched.

Unjust

Not based on or behaving according to what is morally right and fair.

Unilateral Contract

A contract in which only one party makes an enforceable promise to perform an action, often in response to an act by the other party.

Offeree

The party to whom an offer is made in a contract negotiation, who has the power to accept or reject that offer.

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