Which of the Following Statements Accurately Describes What Demographers Are

question 117

Multiple Choice

Which of the following statements accurately describes what demographers are calling the "boom-boom effect"

• A) Consumers are demanding more "bang for their buck."
• B) Baby boomers still rule the marketplace.
• C) Generation X and its taste for violence will dominate the market in the future.
• D) Products that appeal to 20-somethings also appeal to baby boomers.
• E) Companies must have success quickly or go bust.

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Definitions:

ERG Theory

A motivational theory developed by Clayton Alderfer that categorizes human needs into three groups: Existence, Relatedness, and Growth.

McClelland's Theory of Learned Needs

A psychological theory that suggests individuals acquire their needs for achievement, affiliation, and power through life experiences.

Equity Sensitive

An individual's preference for fairness and equality in the distribution of resources and rewards.

Outcome/Input Ratio

A concept related to equity theory, referring to the proportion of rewards (outcomes) received relative to contributions (inputs) in a social exchange or workplace context.