If a Marketing Manager Employs Such Marketing Techniques as Online

question 72

Multiple Choice

If a marketing manager employs such marketing techniques as online buzz,student ambassadors,cool events,and street teams to reach target markets,the manager is most likely appealing to the ________ market.

• A) pre-school
• B) Generation X
• C) Generation Y
• D) Generation Z
• E) latent baby boomers

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Definitions:

Means-End Analysis

A problem-solving technique that involves breaking down the problem into smaller, more manageable parts and addressing each part to reach the overall goal.

Spontaneous Language Development

The natural way in which children acquire language without formal instruction.

Cerebral Cortex

The wrinkled surface area (gray matter) of the cerebrum.

American Sign Language

A complete, natural language that serves as the predominant sign language of Deaf communities in the United States and most of Anglophone Canada.