There Are Five Key Components-Or Pillars-Of Brand Equity

question 64

Multiple Choice

There are five key components-or pillars-of brand equity.Which of those components or pillars measures the breadth of a brand's appeal

• A) Differentiation
• B) Relevance
• C) Esteem
• D) Knowledge
• E) Value

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Definitions:

Subtractive

A process or method that involves removing elements or aspects to simplify or reduce complexity.

Opponent Processes

A theory initially applied to color vision, suggesting that the perception of color is controlled by the activity of two opposing processes.

Additive Colour Mixing

The process of mixing different colors of light, where combining various lights can create a broad spectrum of colors.

Opponent Process Theory

A psychological and neurological model that describes how opposing neural systems determine the perception of colors, emotions, and motivations.