The First Step in the Brand Valuation Process Is ________

question 90

Multiple Choice

The first step in the brand valuation process is ________.

• A) the brand strength assessment
• B) quantification of the role of branding
• C) calculation of the net present value of the earnings forecast
• D) the division of markets in which the brand is sold into mutually exclusive customer segments
• E) financial analysis of the company's earnings before interest and taxes

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Definitions:

Average-Fixed-Cost

The fixed costs of production divided by the quantity of output produced; it decreases as production increases.

Average-Variable-Cost

The total variable cost divided by the quantity of output produced.

Marginal Costs

The investment required to manufacture an incremental unit of a product or service.

Variable Costs

Costs that change in proportion to the level of activity or production volume.