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Describe the Meaning and Function of a Brand Audit

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Describe the meaning and function of a brand audit.


Definitions:

Functional

In sociology, referring to the aspects of societies or institutions that contribute to their stability and continuity by fulfilling necessary roles.

Practical

Pertains to real-world applications or actions rather than theoretical ideas, emphasizing usability and effectiveness in everyday situations.

Functionalist Theorists

Scholars who analyze society through the lens of function, arguing that each aspect of society is interdependent and contributes to society's functioning as a whole.

Social Change

The alteration in the social order of a society, encompassing changes in nature, social institutions, social behaviors, or social relations.

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