According to Ries and Trout,Cadbury Suffered from the ________ When

question 118

Multiple Choice

According to Ries and Trout,Cadbury suffered from the ________ when the company allowed its brand to become diluted by putting their name on such variants as mashed potatoes,powdered milk,and soups,as well as chocolates and candies.

• A) "greed is good" trap
• B) "pyramid principle"
• C) "branding fallout" concept
• D) "image syndrome"
• E) "line-extension" trap

Understand the concept of ethical expectations and behavior within an organization.

Recognize conflicts of interest and how they impact business ethics.

Identify the stages of moral and ethical development in the workplace.

Understand the role of integrity and loyalty in adhering to ethical principles in business situations.

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Definitions:

Social-Comparison Explanation

A hypothesis positing that people assess their own value and societal position by comparing themselves to others.

Polarization in Groups

The process by which opinions within a group grow increasingly extreme, splitting the group into opposing sides.

Extreme Decisions

Decisions made under conditions of high uncertainty, risk, or stress, often with significant consequences.

Entrapment

A situation where individuals or groups feel unable to escape a threatening or harmful scenario, often exacerbating their commitment to a certain course of action.