According to the VALS Segmentation System, ________ Are Successful, Sophisticated

question 45

Multiple Choice

According to the VALS segmentation system, ________ are successful, sophisticated, active, "take-charge" people with high self-esteem. Their purchases often reflect cultivated tastes for relatively upscale, niche-oriented products and services.

• A) innovators
• B) thinkers
• C) achievers
• D) experiencers
• E) believers

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Definitions:

Habituation Studies

Research methodologies used to study how individuals decrease or cease their responses to a repetitive stimulus over time.

Sophisticated Play

Complex and imaginative play that involves advanced thinking, creativity, and social interactions.

Intelligence

The ability to learn, understand, and apply knowledge, solve problems, and adapt to new situations.

Pictorial Competence

The ability to understand and interpret images, drawings, and visual representations effectively.