Even If Sales of a Brand Extension Are High and Meet

question 82

Multiple Choice

Even if sales of a brand extension are high and meet targets,the revenue may be coming from consumers switching to the extension from existing parent-brand offerings-in effect ________ the parent brand.

• A) diluting
• B) cannibalizing
• C) reinforcing
• D) eroding
• E) feeding back to

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Definitions:

Migratory Behavior

The seasonal movement of animals from one region to another for breeding, food, or climate reasons.

Connectivity

The state or quality of being connected or interconnected.

Conservation Efforts

Actions taken to protect, preserve, and restore species and their habitats to ensure biodiversity is maintained.

Territoriality

The behavior of animals or groups in defending a specific area against others of the same or different species, often linked to resources or mating opportunities.