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To Improve Employee Morale,Miller Brewing Has Tapped into Its Brewing

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To improve employee morale,Miller Brewing has tapped into its brewing heritage to generate some pride and passion.This is an example of internal branding.


Definitions:

Human Relations

The study and management of how individuals and groups interact within an organization.

Sustainable-Wage Jobs

Employment positions that offer wages sufficient to support a decent standard of living for individuals and their families.

Middle Managers

Middle managers are individuals who oversee the day-to-day operations of a company and are responsible for executing the organization's strategic plans, acting as a link between senior management and frontline employees.

Security

Security is the state of being free from danger or threat, often achieved through preventative measures.

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