If a Consumer Is Persuaded to Buy a Product by a Message

question 127

Multiple Choice

If a consumer is persuaded to buy a product by a message that requires little thought and is based on an association with a brand's positive consumption experiences from the past,the consumer used a ________ to arrive at this purchase decision.

• A) central route
• B) peripheral route
• C) behavioral route
• D) subjective route
• E) objective route

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Definitions:

Problem Solving Software

Computer programs designed to assist in the analysis and solution of complex problems.

Adequate Nutrition

Receiving the correct amount of nutrients to maintain health, including proteins, vitamins, and minerals.

Grams

A metric unit of mass equal to one thousandth of a kilogram.

Constraints

Limitations or restrictions that affect the planning and execution of projects or processes, like time, budget, or resources.